Simple is more. Simple is efficient. Were surrounded with data everyday and interpretation is everything. I take a humanistic approach to data and make it understandable and useable in a fluid way. My process is simple... I listen to you, learning what you need, what you want, and what you may not know you need. From branding, layout, color scheme, look and feel, process flow, information flow, and intended results... the goal is simple. Create a positive experience for the user, generate a positive return on investment, and create a positive brand for you (or enhance your current brand).
[ Note: any imagery shown below only represents a small fraction of work within the past 3 years. ]
Mockups and Iterations.
Each design begins with a concept. By listening and understanding your goals and what your expected results are, we can fine tune what the final result will be. Once an initial design concept has been approved, the mockup(s) are designed in Illustrator or Photoshop where html, javascript, javascript libraries, and/or css are considered when designing. Below are a few initial design concepts created with Illustrator and/or Photoshop.
Final Codeout (responsive design)
Once an initial design concept has been approved, the mockup(s) are designed in Illustrator or Photoshop. Since the initial design has already been determined, the turn around time for the mockup is quick where fine tuning occurs before actual coding out of a page, application, and/or process flow/module.
Logos
After interviewing the client/customer/stakeholder and asking brief questions related to their audience, goals, expectations, and desirable expectations as well as other considerations, a logo concept is created where every element of the logo has a purpose driving the design. It's assumed that iterations may need to be done with the client/customer/stakeholder to fine tune the/a logo.
What I do. What I can do. What I will do.
From form layout and design to simplifying a users' workflow, I consider the user experience throughout the entire process. As well, I consider how the code implementation will function and either develop my designs into code at various levels, depending on the deliverable required and/or need. In most cases I'll build out prototypes (may be sketches, clickable [photoshop] mockups, or functional prototypes) to fine tune the design and or functionality so that my client knows exactly what they'll receive from me.
Available for Hire! Contact me!
Conceptualize.
Listen to you, the stakeholder(s) and determine a best approach to a layout/design. Gather information and consider color, spacing, audience, branding, goals and forward growth with the implementation.
Translate.
Design true-to-pixel mockups and convert to html, css, javascript and/or other backend language/database. Using Sketch, Photoshop, and/or Illustrator, Sublime Text with various frameworks as needed for a true and positive user experience.
Implement.
Web hosting, eccommerce, database setup, blog support, domains, SEO, and content management system setup and integration using Wordpress and creating custom plugins and themes for any given and specific task.... Including integrating into other backend systems and data.
© chadlightner.com. All rights reserved.