Simple is more. Simple is efficient. Were surrounded with data everyday and interpretation is everything. I take a humanistic approach to data and make it understandable and useable in a fluid way. My process is simple... I listen to you, learning what you need, what you want, and ask questions to scrape the surface and discover what you may not know you need. From branding, layout, color scheme, look and feel, process flow, information flow, information design, and intended results... the goal is simple. Create a positive experience for the user, generate a positive return on investment, and create a positive brand for you (or enhance your current brand).
Once an initial design concept has been approved, the mockup(s) are designed in Illustrator, Photoshop, or Figma. Since the initial design has already been determined (approved), the turn around time for the mockup is quick where fine tuning occurs before actual coding out of a page, application, and/or process flow/module via css, html, javascript and/or other backend languages.
With Initial discussions about concept, goals, preferences, 'keywords' or 'buzzwords' with the goal of proper marketing, hand sketches may be used initially or on-the-fly during the initial discussion(s) to determine approach. Once an initial design concept has been approved, the logo mockup(s) are designed in Illustrator or Photoshop. Since the initial design has already been determined, the turn around time for the logo design.
From form layout and design to simplifying a users' workflow, I consider the user experience throughout the entire process. As well, I consider how the code implementation will function and either develop my designs into code at various levels, depending on the deliverable required and/or need. In most cases I'll build out prototypes (may be sketches, clickable [photoshop] mockups, or functional prototypes) to fine tune the design and or functionality so that my client knows exactly what they'll receive from me. From front-end development and layout with advanced css, html, and javascript to PHP integration, CMS theming, data integration, translation, and visualization (both programmatically or physically). My skills and experience include finding improvements in application or user workflows (UI/UX), both on the front-end and back-end, from a usability perspective.
Listen to you, the stakeholder(s) and determine a best approach to a layout/design. Gather information and consider color, spacing, audience, branding, goals and forward growth with the implementation.
Design true-to-pixel mockups and convert to html, css, javascript and/or other backend language/database. Using Sketch, Photoshop, and/or Illustrator, Sublime Text with various frameworks as needed for a true and positive user experience.
Web hosting, eccommerce, database setup, blog support, domains, SEO, and content management system setup and integration using Wordpress and creating custom plugins and themes for any given and specific task.... Including integrating into other backend systems and data.
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